Gerarden’s handcrafted metal furniture was exceptional. Its dated website wasn’t. I discovered them as a customer, and the gap between the quality of their craft and the quality of their digital presence was impossible to ignore. So I made them an offer: let me take your brand to the level your work deserves.
The Approach
I redesigned the website from the ground up, matching the strength and precision of their metalwork with an equally strong digital foundation that reinforced their local craftsmanship story. Then I built out the full experience around it: new photography, a polished promo video, a dedicated subsite for welding table sales, and local TV commercials to extend the brand’s reach.
https://www.youtube.com/watch?v=6oTurM7gESE
The Standout
The centerpiece was a custom furniture visualizer, a “customize your product” tool that lets buyers configure their own welding table. It turned browsing into building, giving customers the same hands-on feeling that defines the product itself.
The Impact
A cohesive brand experience spanning web, video, broadcast, and interactive product tools, delivered end to end by one creative partner. The new site now works as hard as the shop does.